Two Decades of Crafting Brilliance

At Passion Jewels, our operations epitomize excellence, innovation, and ethical practices. We collaborate with manufacturing partners in Mumbai, India, and Panyu, China, selected for their exceptional talent and dedication to quality craftsmanship. These partnerships enable us to leverage the expertise of a world-class team of designers and craftsmen, ensuring each jewellery piece we create is a masterpiece. Committed to upholding the highest standards, all our partners are certified by the Responsible Jewellery Council (RJC), aligning seamlessly with our values.


Creativity That Transcends
The Ordinary

Our design process is a journey fuelled by market insights and an intuitive understanding of our customers’ needs. Drawing inspiration from a myriad of sources including everyday objects, architectural marvels, subcultures, and life moments, our design team crafts unique and captivating stories through each jewellery piece. Each jewel is therefore a culmination of deep insights, expertise and passion to stay ahead of the curve.
With a full-stack team of 50 designers proficient in manual and CAD design, we possess the experience and expertise to translate our customers’ visions into compelling and marketable product propositions.


Crafting With Care:
Where Quality Counts

At Passion Jewels, we take pride in the craftsmanship of our skilled artisans who seamlessly blend traditional techniques with modern methods. From intricate settings to reinterpreted forms, our artisans infuse vitality into conventional styles with aesthetic finesse and precision.
Upholding stringent quality standards, each product undergoes meticulous checks throughout the production process. With separate production lines for natural and lab-grown diamond jewellery, every natural diamond product undergoes CVD diamond screening to ensure uncompromised integrity.
With a team of over 800 talented artisans, we have the capacity to manufacture over 50,000 jewellery pieces per month, ensuring timely delivery without compromising quality.


Building Connections: Our Passion, Our Promise

Passion Jewels serves a diverse clientele, including independent retailers, retail chains, and online/TV retailers. We understand that each customer has unique needs and challenges, which is why we collaborate closely with them to create a bespoke product showcase that reflects the unique essence of their brand. Drawing on valuable insights, we design and manufacture jewellery according to their specifications, empowering them to build distinctive product lines.
Our services are tailor-made, showcasing our agility and adaptability to provide customers with a trifecta of superior quality, competitive pricing, and exceptional service. Our commitment is to evolve alongside our customers, reinforcing their relevance and celebrating their success in the market.

The Journey of a Ring

a creative metamorphosis

The Journey of a Ring

a creative metamorphosis