OUR STORY
Strong Roots,
Limitless Passion
In a world where tradition intertwines seamlessly with innovation, Passion Jewels was founded in 2001, propelled by a visionary pursuit to extend the family legacy in the jewellery business and carve a distinctive niche in the European market. Over two decades, our journey has been one of continuous evolution, driven by an unwavering passion for craftsmanship and an unyielding commitment to excellence. What ignites our passion is the relentless pursuit of transcending the ordinary, crafting fine jewellery that resonates with the unique essence of every brand we collaborate with.
OUR STORY
Crafting Brilliance Through
Passionate Alliances
Over the years, Passion Jewels has meticulously built a robust jewellery manufacturing infrastructure. Our network of manufacturing partners in India and China, home to some of the industry’s best talent, stands as a testament to our unwavering commitment to quality. Situated in Antwerp, our centrally located distribution and marketing base places us strategically in the heart of the marketplace. This positioning allows us to delve into the intricacies of the European market, ensuring our jewellery remains not only relevant but also resonates with ever-evolving market preferences. Our commitment to easy accessibility ensures we are ever-present for our customers, fostering lasting connections. Leveraging our strategically diversified manufacturing and distribution infrastructure, we provide our customers with the best of all worlds – a trifecta of superior quality, competitive pricing, and outstanding service.
In 2019, our certification by The Responsible Jewellery Council (RJC) marked a pivotal moment for Passion Jewels; it was a declaration of our allegiance to business ethics, responsible supply chains, and human rights. It stood as a pledge to uphold the highest standards in every facet of our business operations.
OUR STORY
The Heart of
Passion Jewels
Passion Jewels is fast becoming renowned as the quintessential destination for reputed fine jewellery retailers across Europe, offering not just the expected but the essential. From the timeless allure of natural diamond jewellery to the vibrant appeal of coloured gemstone jewellery, we curate a spectrum of fine jewellery that mirrors the diversity of market needs. Embracing the future, we’ve expanded our offerings to include lab-grown diamond jewellery in response to the emerging preferences of our loyal clientele. Our strength lies in our agility and adaptability, providing tailor-made solutions that seamlessly navigate the business challenges of our customers.
Passion Jewels isn’t just in the business of crafting jewellery; we are architects of connections, navigating the corporate landscape with a commitment to professionalism and a dedication to building lasting partnerships. Integrity serves as our guiding principle, passion as our foundation, and customer loyalty as our ultimate destination.
FOUNDER & DIRECTOR
Shrowen Shah
Shrowen Shah, a third-generation diamantaire, transcends the role of a visionary leader; he personifies a family legacy deeply rooted in the diamond industry since the 1970s. His transformative journey began at the tender age of 20, where he didn’t merely acquaint himself with the intricacies of the diamond and jewellery business – he immersed himself in its very heartbeat at the workbench. Founding Passion Jewels marked a strategic move to expand the family’s business into the jewellery industry, with a distinct focus on carving out a prominent presence in the competitive European market. In Shrowen’s perspective, success isn’t confined to financial growth; it resonates in the transformation of satisfied customers into loyal advocates.
VISION & MISSION
Setting Trends,
Crafting Connections
Vision
To be the trusted benchmark in the jewellery industry, setting trends, and redefining the boundaries of design and customer experience.
Mission
Committed to being the premier choice for European jewellers, we passionately create exceptional, personalized offerings that reflect each client’s uniqueness. Our aim is to foster lasting connections and share in their evolving success.
CORE VALUES
Excellence Defined by Values
Our core values embody the very essence of our identity, collectively shaping the ethos that guides our actions, decisions, and relationships, propelling us to excel in the dynamic jewellery industry.
Integrity
We steadfastly uphold the highest ethical standards, fostering transparency and fairness. Our commitment to integrity forms the bedrock of trust with customers, business partners, and employees, propelling our shared success.
Passion
In our pursuit of elevating our craft, we are propelled by a passion that resides in our hearts and minds. Committed to continuous improvement, we ensure that every jewellery piece we create manifests precision, creativity, and unwavering excellence.
Innovation
Innovation is our heartbeat, and agility is our strength. We pride ourselves on embracing change, staying ahead of industry trends, and exceeding customer expectations. Our dynamic approach ensures that our offerings remain relevant, resonating with ever-evolving market preferences.
Customer First
At Passion Jewels, the customer is at the forefront of everything we do. We approach every customer interaction with flexibility, investing time to understand their evolving needs and tailoring offerings to inspire and build enduring relationships.